All work
Purity. Proven.
Rebranding a strategic business unit for growth following its acquisition
The quick take
After decades operating as FeF Chemicals, Novo Nordisk Pharmatech had evolved into a specialised pharmaceutical business within the Novo Nordisk group. To strengthen its market position, the company chose to align more closely with the Novo Nordisk brand. CBC led the rebranding, developing a new identity and creative platform for internal and external communications.
About Novo Nordisk Pharmatech
Since 1949, Novo Nordisk Pharmatech whas been creating pharmaceutical ingredients by Køge Bay in Denmark. What started as FeF Chemicals, a small chemistry factory, would later become a valuable subsidiary of Novo Nordisk, enabling some of the greatest pharmaceutical discoveries and treatments.
Scope
- Customer insights
- Value proposition and Brand communications concepts
- Internal communications
- Corporate design guides
- Exhibition stands
- Advertising and email
CBC created a strong value proposition and identity under the concept ‘Excellence. Multiplied.’. This conveyed the company’s dedication to quality across hundreds of products as well as the purity and precision of its processes.
As a central marketing piece, a new website was created from scratch, from structure, content plans and wireframes through to content production, technical implementation and testing.
An internal launch campaign was developed to help staff understand the thinking and strategy behind the rebranding process through a series of engagement activities.
The visual identity and messaging transitioned perfectly to a trade show environment.
“The new brand has helped us to own the market position we desired, achieve significant revenue and profit growth, and attract top talent to the organisation.”
Rasmus Hother le Fevre,
Managing Director
Managing Director
Rebranding a
strategic Novo Nordisk
business unit
Rebranding
a strategic
Novo Nordisk
business unit
Novo Nordisk Pharmatech is a business unit within the Novo Nordisk group and a leading global supplier of high-quality pharma ingredients.
It was originally an independent company known as FeF Chemicals, established in 1949 and acquired by Novo Nordisk in 1986.
As FeF Chemicals evolved, management decided to bring in CBC for a major rebranding project to develop a new company name, identity and creative platform for internal and external communications channels.
Learn more about:
- Rebranding your company
- Repositioning for future growth
- Creating a new brand identity
