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Using content marketing to put district energy on the political agenda

The quick take

While district energy is popular in Danfoss’ native Denmark, it is relatively unknown in many parts of the world. Having worked with us on many other projects beforehand, Danfoss turned to CBC to help unlock untapped potential by putting district energy on the radar at an EU and global level.

About Danfoss

Danfoss is a multinational engineering company that develops energy-efficient technologies – such as refrigeration, heating, power electronics, and hydraulic solutions – used to improve energy efficiency and electrification in buildings, industry, and infrastructure worldwide.

Scope

  • Campaign strategy, concept and value proposition
  • Marketing communications plans
  • Lead generation and nurturing
  • Landing pages and microsites
  • Print ads, direct mails and SoMe content
  • Animations and video
Scope
  • Campaign strategy, concept and value proposition
  • Marketing communications plans
  • Lead generation and nurturing
  • Landing pages and microsites
  • Print ads, direct mails and SoMe content
  • Animations and video
Danfoss - Ecopolis | Through an innovative content marketing campaign, CBC associated Danfoss and district energy to a wider sustainable cities movement, presenting it as an essential component in sustainable development
Danfoss - Ecopolis | Through an innovative content marketing campaign, CBC associated Danfoss and district energy to a wider sustainable cities movement, presenting it as an essential component in sustainable development

Through an innovative content marketing campaign, CBC associated Danfoss and district energy to a wider sustainable cities movement, presenting it as an essential component in sustainable development.

Danfoss - Ecopolis | A centrepiece thought-leadership newsletter was developed to initiate stakeholder engagement. The content was repurposed afterwards for use in blogs, magazines, social media and presentations | CBC
Danfoss - Ecopolis | A centrepiece thought-leadership newsletter was developed to initiate stakeholder engagement. The content was repurposed afterwards for use in blogs, magazines, social media and presentations | CBC

A centrepiece thought-leadership newsletter was developed to initiate stakeholder engagement. The content was repurposed afterwards for use in blogs, magazines, social media and presentations.

Danfoss - Ecopolis | magazine | CBC
Danfoss - Ecopolis | magazine | CBC
Danfoss - Ecopolis | Through an innovative content marketing campaign, CBC associated Danfoss and district energy to a wider sustainable cities movement, presenting it as an essential component in sustainable development
Danfoss - Ecopolis | Through an innovative content marketing campaign, CBC associated Danfoss and district energy to a wider sustainable cities movement, presenting it as an essential component in sustainable development
“Ecopolis was a revolution for Danfoss. In a company of 23,000, our CEO doesn’t use his time looking at brochures. So it tells you something that he singled out Ecopolis as one of the best communication initiatives the company has ever taken.”
Thomas Heide Jorgensen,
Marketing manager
Opening new markets
with thought leadership
Opening new
markets with
thought
leadership

Danfoss is a world leader in the supply of components and systems for district energy (DE) networks. While DE is extremely popular in Danfoss’ native Denmark, it is virtually unknown in many other parts of the world.

Slowing growth at home and huge potential abroad was the stimulus for Danfoss to recruit CBC for an ambitious long-term strategy to bring district energy to the world.

Learn more about:

  • Accessing important stakeholders through thought leadership
  • Repositioning for future growth
  • Developing a solid content strategy
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