All work
A sustainable line
of thought
Reporting sustainability and CSR progress with integrity and proactivity
A sustainable line
The quick take
As part of an ambitious sustainability agenda, Aasted embedded environmental responsibility into its business strategy, operations and workforce training. To support this transformation – and help drive more sustainable practices across its value chain – the company needed a clearer, more proactive communications approach.
Aasted engaged CBC to develop a platform that could articulate its sustainability ambitions, strengthen its market positioning and reinforce its appeal as a responsible, forward-looking employer.
About Aasted
Aasted has designed and produced innovative production solutions for the chocolate, bakery, and confectionary industries for more than 100 years. Based in Denmark, the family-owned company supplies complete processing lines, specialized production equipment, and a broad range of services for customers worldwide.
Scope
- Sustainability communication concept
- Corporate responsibility report
- Photo and video production
- Website and landing page messaging
- Energy solution eBook and promo
- Exhibition communications
Aasted was able to lift the quality of it’s CSR Report to a new level, reflecting management’s ambitions to set new standards for sustainability and governance excellence.
Challenge
As Aasted embedded sustainability more deeply into its business strategy, the company recognised that its communications needed to match the ambition and rigour of its internal efforts. While CSR reporting had long been produced in-house, the business sought a more coherent and credible way to articulate its goals, progress and impact to stakeholders. The challenge was to elevate the report into a strategic communications tool – one that demonstrated transparency and integrity while avoiding any perception of greenwashing.
Solution
Working closely with Aasted’s leadership, CBC developed a strategic framework – Responsibility5 – to structure and communicate the company’s five dimensions of corporate responsibility: business, processes, products, culture and workplaces. This platform formed the foundation for a redesigned CSR report that translated Aasted’s sustainability ambitions into clear, credible storytelling while maintaining a rigorous, fact-based tone. Supported by a new visual concept and integrated website communications, the initiative positioned sustainability as a coherent and proactive part of Aasted’s corporate narrative.
Challenge
Solution
As Aasted embedded sustainability more deeply into its business strategy, the company recognised that its communications needed to match the ambition and rigour of its internal efforts. While CSR reporting had long been produced in-house, the business sought a more coherent and credible way to articulate its goals, progress and impact to stakeholders. The challenge was to elevate the report into a strategic communications tool – one that demonstrated transparency and integrity while avoiding any perception of greenwashing.
Working closely with Aasted’s leadership, CBC developed a strategic framework – Responsibility5 – to structure and communicate the company’s five dimensions of corporate responsibility: business, processes, products, culture and workplaces. This platform formed the foundation for a redesigned CSR report that translated Aasted’s sustainability ambitions into clear, credible storytelling while maintaining a rigorous, fact-based tone. Supported by a new visual concept and integrated website communications, the initiative positioned sustainability as a coherent and proactive part of Aasted’s corporate narrative.
CBC also helped Aasted to create a landing page that highlighted key information from the report, driving further engagement, and enabling tracking data.
The report and key messages were promoted through Social Media channels, helping Aasted to drive further visibility, engagement, and website traffic.
To make Aasted’s offering easy to understand, CBC created a short video animation to outline the process and advantages.
“CBC has been instrumental in helping Aasted sharpen our sustainability messaging.
They worked closely with us to align our communicative framework with our values. All against a tight schedule, and all with outstanding results.”
They worked closely with us to align our communicative framework with our values. All against a tight schedule, and all with outstanding results.”
Piet H. Tæstensen,
CEO
CEO
