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Defining a powerful global corporate image that lasted for years
Wrist Ship Supply, part of the Wrist Group, provides general ship supply services in ports worldwide.
Wrist is known across the global maritime industry as a leader in ship supplies. As the company continued to grow, it needed a more clearly defined corporate image and creative platform that would act as a foundation for internal and external communication activities for years to come.
Under the theme, Just Say When, and a strikingly original visual approach, Wrist was able to convey that customers could get as much of whatever they wanted, whenever and wherever they needed it.
CBC created a unique visual effect that gave the impression of a ship sailing on a sea of products typically needed by Wrist customers.
CBC also developed a new logo and brand identity that could carry the creative idea in a broad variety of formats.
Wrist supplies ship owners and ship management companies worldwide with provisions and stores. They also offer a growing range of services such as marine logistics and catering. To consolidate its position as a leader in ship supplies, Wrist was determined to raise market awareness through a corporate branding campaign.
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