All work
Taking a product launch far above and beyond sales goals
Brüel & Kjær set out to establish a new benchmark in audio testing. Our campaign helped position the platform as the category’s new standard – driving sales to 400% above target within 12 months.
Brüel & Kjær is known worldwide as a leading provider of solutions for measuring and managing the quality of sound and vibration. They are the market leader in Head and Torso Simulators (HATS) – manikins with built-in ear and mouth simulators that provide a realistic reproduction of the acoustic properties of an average adult human head and torso.
A series of unique and eye-catching ads, featured widely in trade publications, were created to support a targeted product positioning campaign.
CBC developed the design and content for inbound digital marketing campaigns, including social media and landing pages.
Brüel & Kjær set an ambitious sales target – which the campaign far exceeded. In 12 months, the product launch sold a staggering 400% of its initial target.
The campaign launch was featured prominently in the high-profile Waves magazine, with all content developed by CBC.
