All work

I need XXX therefore
I need Ticra

Finding clarity in a highly complex industry

The quick take

TICRA is recognised as the leading provider of reflector antenna and electromagnetic modelling software. However, the company’s visual identity and digital presence did not live up to the same world-class standards. It was time to reinforce the brand position with a new creative platform and sharpen the value proposition across multiple channels to support lead generation targets.

About TICRA

TICRA is the world’s foremost provider of cutting-edge reflector antenna modelling software for spacecraft operators and manufacturers, space agencies, earth station suppliers, defence organisations, and research institutions. Based in Copenhagen, Denmark, and with agents around the world, TICRA’s products are trusted worldwide as the reference standard for reflector antenna design and development.

Scope

  • Creative concept and brand platform
  • Corporate website
  • Profile brochure and PowerPoint design
  • Product packaging
  • Exhibition materials
TICRA | Creative concept | CBC
TICRA | Creative concept | CBC

Creative concept

Challenge
TICRA is widely regarded as the industry standard in reflector antenna and electromagnetic modelling software, trusted by organisations such as ESA and leading players across the space, defence and research sectors. Yet as the company’s focus had long been on product development and customer support, its communications had fallen behind the sophistication of its technology. To support continued growth, TICRA needed a clearer, more strategic brand platform – one that could translate deep technical expertise into a compelling value proposition for global B2B audiences.
Solution
Building on in-depth research into TICRA’s audiences, needs and buying drivers, we developed a strategic brand platform that translated the company’s deep technical expertise into a clear and compelling market proposition. A distinctive visual and messaging concept positioned TICRA as a confident industry leader while simplifying a complex offering for global B2B audiences. The platform now underpins a new website and a suite of sales and marketing tools designed to support continued growth.
Challenge Solution
TICRA is widely regarded as the industry standard in reflector antenna and electromagnetic modelling software, trusted by organisations such as ESA and leading players across the space, defence and research sectors. Yet as the company’s focus had long been on product development and customer support, its communications had fallen behind the sophistication of its technology. To support continued growth, TICRA needed a clearer, more strategic brand platform – one that could translate deep technical expertise into a compelling value proposition for global B2B audiences.
Building on in-depth research into TICRA’s audiences, needs and buying drivers, we developed a strategic brand platform that translated the company’s deep technical expertise into a clear and compelling market proposition. A distinctive visual and messaging concept positioned TICRA as a confident industry leader while simplifying a complex offering for global B2B audiences. The platform now underpins a new website and a suite of sales and marketing tools designed to support continued growth.
TICRA | The new website and sales materials now play a vital role in driving lead generation | CBC
TICRA | The new website and sales materials now play a vital role in driving lead generation | CBC

The new website and sales materials now play a vital role in driving lead generation.

Impact

The outcome has been well-received as a shift from product-focused communications to a strongly customer-centric offering, and the new website and sales materials have played a vital role in driving lead generation.

TICRA | A new and engaging corporate PowerPoint template has proved to be an invaluable tool for sales teams, especially for online meeting | CBC
TICRA | A new and engaging corporate PowerPoint template has proved to be an invaluable tool for sales teams, especially for online meeting | CBC

A new and engaging corporate PowerPoint template has proved to be an invaluable tool for sales teams, especially for online meeting.

TICRA | A corporate brochure proved invaluable to help potential customers understand TICRA’s complex offering through clear propositions and language | CBC
TICRA | A corporate brochure proved invaluable to help potential customers understand TICRA’s complex offering through clear propositions and language | CBC

A corporate brochure proved invaluable to help potential customers understand TICRA’s complex offering through clear propositions and language.

“We were impressed with CBC’s ability to gain a strong understanding of our customer’s challenges, and their focus on turning a complex proposition into a communication platform that our customers could instantly identify with.”
Dorthe Friberg,
Marketing Manager
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