All work

Connect with
confidence

Consolidating a brand for a stronger market position

The quick take

We consolidated four Amphenol Procom brands into one unified identity – bringing clarity internally and building a stronger, more competitive market presence.

About Amphenol Procom

Amphenol Procom forms the backbone of communications for public services and commercial sectors. Created through a series of mergers and acquisitions, the company is a division of Amphenol, a seven- billion-dollar manufacturer of interconnect solutions.

Scope

  • Brand positioning
  • Vision, mission and value proposition
  • Internal communications
  • Brand architecture and alignment
  • Visual identity and communications concept
  • Website design
Amphenol Procom | The new brand identity and creative communications concept resonated perfectly with target audiences, giving Amphenol Procom a solid platform for future growth | CBC
Amphenol Procom | The new brand identity and creative communications concept resonated perfectly with target audiences, giving Amphenol Procom a solid platform for future growth | CBC

The new brand identity and creative communications concept resonated perfectly with target audiences, giving Amphenol Procom a solid platform for future growth.

Challenge
Following a series of acquisitions, Amphenol Procom operated through four strong but separate brands. While each had market recognition, the fragmented architecture created confusion internally and externally, diluting the company’s overall impact. To support ambitious growth plans, the business needed more than a visual refresh - it required a unified brand platform that could align the organisation, clarify its value proposition, and strengthen its position in an increasingly competitive global market.
Solution
Working from research and brand workshops, we helped Amphenol Procom redefine its strategic foundation - clarifying vision, mission and brand architecture while establishing a single, unified name. We then translated this direction into a distinctive identity and communications platform that articulated a clear value proposition, captured in the strapline ‘Connect with confidence’. Acting as strategic partner throughout, we guided activation and implementation to ensure the new platform aligned the organisation and strengthened market impact.
Challenge Solution
Following a series of acquisitions, Amphenol Procom operated through four strong but separate brands. While each had market recognition, the fragmented architecture created confusion internally and externally, diluting the company’s overall impact. To support ambitious growth plans, the business needed more than a visual refresh - it required a unified brand platform that could align the organisation, clarify its value proposition, and strengthen its position in an increasingly competitive global market.
Working from research and brand workshops, we helped Amphenol Procom redefine its strategic foundation - clarifying vision, mission and brand architecture while establishing a single, unified name. We then translated this direction into a distinctive identity and communications platform that articulated a clear value proposition, captured in the strapline ‘Connect with confidence’. Acting as strategic partner throughout, we guided activation and implementation to ensure the new platform aligned the organisation and strengthened market impact.
Amphenol Procom | The new identity and messaging was implemented across all digital marketing touchpoints, including optimisation for different platforms | CBC
Amphenol Procom | The new identity and messaging was implemented across all digital marketing touchpoints, including optimisation for different platforms | CBC

The new identity and messaging was implemented across all digital marketing touchpoints, including optimisation for different platforms.

Impact

The new, consolidated brand has helped Amphenol Procom integrate their internal departments, strengthen their position in the market, and meet their ambitious growth targets.

Amphenol Procom | CBC developed a broad range of corporate literature that clarified the value proposition and product offering
Amphenol Procom | CBC developed a broad range of corporate literature that clarified the value proposition and product offering

CBC developed a broad range of corporate literature that clarified the value proposition and product offering.

“By consolidating our brands into one, we are making it much clearer to the market who we are, which has helped us in our integration process internally and effectively supported our growth in the market. CBC has been a valuable support in our journey.”
Mette Brink,
CEO
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