All work
For a more connected
and profitable airline
Taking a smart product to new heights with creative excellence
For a more connected
The quick take
When Cobham Satcom launches a pioneering new technology, it needs a communications platform to match. With the AVIATOR S Series, the aviation industry now had a sophisticated, lightweight solution to integrate next-generation connectivity to commercial aircraft, literally transforming a traditional fleet into a ‘Smart fleet’, with all the operational advantages this brings.
About Cobham Satcom
Cobham Satcom is a world-leading provider of satellite and radio communication technologies and solutions that perform in the most challenging and remote environments on land, at sea and in the air. The AVIATOR S Series provided an entirely new way to leverage high-speed connectivity between commercial aircraft and ground control, to enhance safety, efficiency, and operational excellence.
Scope
- Creative concept
- Campaign website
- Email banners
- Banner ads
- Product brochures
- Exhibition material
CBC created a unique and highly engaging communications platform under the ‘Smart Fleet’ concept, including all visuals, messaging, and materials.
Challenge
As the aviation industry began embracing the concept of the connected aircraft, many airlines still struggled to grasp the operational and commercial benefits—and existing Satcom solutions had yet to fully deliver on the promise. With its AVIATOR S Series antenna, Cobham Satcom had a breakthrough technology capable of transforming fleet connectivity and efficiency. However, as a relative newcomer to commercial aviation, the company needed a strategic communications platform to educate the market, build credibility, and position AVIATOR S Series as the trusted standard for next-generation aircraft connectivity.
Solution
CBC reframed the conversation from aircraft connectivity to airline performance, introducing the ‘Smart Fleet’ concept as a new strategic category for fleet-wide intelligence. By positioning AVIATOR S Series as the technology enabling smarter, data-driven airline operations, the platform translated complex technical capabilities into clear commercial benefits – from operational efficiency to improved safety and fuel economy. An integrated campaign, supported by distinctive visuals and targeted messaging, helped Cobham Satcom educate the market, build credibility in commercial aviation, and establish AVIATOR S Series as a next-generation connectivity solution.
Challenge
Solution
As the aviation industry began embracing the concept of the connected aircraft, many airlines still struggled to grasp the operational and commercial benefits—and existing Satcom solutions had yet to fully deliver on the promise. With its AVIATOR S Series antenna, Cobham Satcom had a breakthrough technology capable of transforming fleet connectivity and efficiency. However, as a relative newcomer to commercial aviation, the company needed a strategic communications platform to educate the market, build credibility, and position AVIATOR S Series as the trusted standard for next-generation aircraft connectivity.
CBC reframed the conversation from aircraft connectivity to airline performance, introducing the ‘Smart Fleet’ concept as a new strategic category for fleet-wide intelligence. By positioning AVIATOR S Series as the technology enabling smarter, data-driven airline operations, the platform translated complex technical capabilities into clear commercial benefits – from operational efficiency to improved safety and fuel economy. An integrated campaign, supported by distinctive visuals and targeted messaging, helped Cobham Satcom educate the market, build credibility in commercial aviation, and establish AVIATOR S Series as a next-generation connectivity solution.
A series of attention-grabbing print ads created awareness and promoted key messages.
The visuals and messages were condensed into a series of banner ads.
Marketing materials funnelled potential leads to a microsite that drove further engagement and provided essential tracking data.
CBC wrote and designed a sales brochure that promoted the service, concept, and key USPs.
As Cobham Satcom is very active at events and tradeshows, CBC also created a series of roll ups to showcase the campaign and key USPs.
“You really went above and beyond with your teams to make my life easier and to ensure that everything I set in motion turned out for the absolute best and with fantastic results. I cannot thank you enough.”
Catherine Conlon Lukavecki,
Aero Brand Marketing & Communications
Aero Brand Marketing & Communications
