All work

Accelerate your research

Reinforcing brand awareness and trust through a leadership position

The quick take

Since 2002, Nanion has enabled scientists across pharma, CROs and academia to accelerate critical research. As the business evolved, Nanion partnered with CBC to unlock the full strategic potential of its brand. Through deep analysis and close collaboration, CBC redefined Nanion’s positioning, identity and communications – clarifying its unique value and strengthening its role as a customer-centric innovation partner driving progress across the life science sector.

About Nanion

Nanion develops electrophysiological analysis instruments that help with ion channel drug discovery and screening. The company combines trusted expertise with world-class patch clamp technology to expedite successful drug development and scientific discoveries. Their broad range of applications and user-friendly assay solutions can be tailored to clients’ needs to speed up research projects which ultimately improve lives.

Scope

Brand strategy and value proposition
Brand communications concept and tagline
Visual brand identity
Design guide, assets and templates
Website UX, design and development
SoMe and newsletter editorial guide
Sales support material
Exhibition design

Brand new website with enhanced UX, improved functionality and more engaging design

Challenge

Over two decades of rapid growth, Nanion had built a strong reputation for its automated patch clamp solutions, expanding both its capabilities and global reach. However, incremental brand updates no longer reflected the company’s evolving role or strategic ambition. Facing the challenge of aligning perception with reality, Nanion chose CBC to define a clearer, future-ready position – articulating its value more consistently as a pioneering research accelerator across diverse scientific and commercial audiences.

Solution

CBC addressed the challenge through rigorous strategic analysis, combining stakeholder engagement, global customer insight and market evaluation to redefine Nanion’s brand direction. Rather than delivering isolated outputs, we reshaped Nanion’s positioning, value proposition and narrative to better reflect its role in advancing scientific discovery. This work culminated in a distinctive brand platform and the new tagline, Accelerate your research, supported by a contemporary identity and activation framework that strengthened consistency, sharpened differentiation and equipped Nanion for confident, future-focused growth.

Challenge Solution

Nanion Technologies | Design and copy guidelines across all media, in an easily accessible format | CBC

Key deliverables

Brand strategy and value proposition
Brand communications concept and tagline
Visual brand identity
Design guide, assets and templates
Website UX, design and development
SoMe and newsletter editorial guide
Sales support material
Exhibition design

Nanion Technologies | Eye-catching social media design templates supported by compelling copy | CBC

Clear, consistent, and distinctive design style applied across all product categories

“We were impressed with how easily CBC understood the complexity of our science and how creatively they expressed the difference we make to our clients’ research.

The agency has sharpened our brand positioning, enhanced our value proposition, given us a more distinct and memorable visual identity, and refined our tone of voice – together this has helped us connect and engage with our audiences more effectively.

We’re delighted with the results and have very much enjoyed the process of working with their teams to get here.”

Elena Dragicevic, PhD,
Global Marketing Manager,
Nanion Technologies

Accelerate your research

The quick take

About Nanion

Scope

Key deliverables

QUPAQ

Svitzer

Fred. Olsen Windcarrier