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Delivering a world-class brand supported by a cut-through strategy
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The quick take
As Link Logistics expanded its capabilities and market ambitions, the brand needed to reflect the scale and sophistication of the business. CBC developed a new brand promise and communications platform that articulates the company’s mission to simplify complex logistics, supported by a distinctive visual identity and a cohesive content strategy designed to strengthen market visibility and support commercial growth.
About Link Logistics
Link Logistics was founded in 2002 with a clear vision: to make logistics as simple, effective and responsible as possible. Taking the weight off their clients’ shoulders with world-class brokerage, the company links clients to ideal transport options around the world. Today, their market-leading offering and exceptional service have transformed international logistics for high value B2B and B2C companies everywhere – setting new standards for the sector and striving toward more sustainable solutions.
Scope
- Brand strategy and platform
- Brand communications concept, core story and key messaging
- Corporate visual identity
- Brand activation planning
- Internal engagement activities
- Compelling and consistent content
- Website UX, design and development
- Sales support material
CBC developed an entirely new website, including design and content, that could serve as a central hub of information and a means for Link Logistics to track and build customer engagement.
Challenge
Operating in a fast-growing but highly commoditised logistics market, Link Logistics needed to strengthen its brand beyond Denmark and translate strong customer satisfaction and capabilities into broader market recognition. With competitors making similar service claims, meaningful differentiation was critical. To support ambitious growth targets across both B2B and B2C segments, Link engaged CBC to help define a clearer brand platform and communications approach that could elevate the company’s positioning and accelerate international awareness.
Solution
CBC helped Link Logistics translate its promise to ‘simplify complex logistics’ into a clear and differentiated brand platform. Working from market and competitor insights, we defined a focused positioning, messaging framework and communications strategy designed to carve out an ownable space in a commoditised market. The platform was brought to life through the ‘Simply connected’ concept, supported by a streamlined visual identity, a new website and ongoing thought leadership – equipping the organisation with the tools and guidance to activate the brand consistently across markets.
Challenge
Solution
Operating in a fast-growing but highly commoditised logistics market, Link Logistics needed to strengthen its brand beyond Denmark and translate strong customer satisfaction and capabilities into broader market recognition. With competitors making similar service claims, meaningful differentiation was critical. To support ambitious growth targets across both B2B and B2C segments, Link engaged CBC to help define a clearer brand platform and communications approach that could elevate the company’s positioning and accelerate international awareness.
CBC helped Link Logistics translate its promise to ‘simplify complex logistics’ into a clear and differentiated brand platform. Working from market and competitor insights, we defined a focused positioning, messaging framework and communications strategy designed to carve out an ownable space in a commoditised market. The platform was brought to life through the ‘Simply connected’ concept, supported by a streamlined visual identity, a new website and ongoing thought leadership – equipping the organisation with the tools and guidance to activate the brand consistently across markets.
CBC helped Link Logistics to develop a complete suite of marketing materials, including signage and sales materials.
A digital brand guidelines document ensures that the Link Logistics brand stays consistent over time, channels, and markets.
“Commercially-focused and strategically-driven, CBC took the time to really understand our competitive edge in this saturated market, aligning our brand activity closely with our business goals. Their outputs are delivering positive impacts and helping to drive our business forward.”
Dennis Narvedsen,
Marketing Manager
Marketing Manager
